Ford’s Ambition: Doubling Hybrid F-150 Pickup Truck Sales with Price Reduction

Ford’s Ambition: Doubling Hybrid F-150 Pickup Truck Sales with Price Reduction

Business
Ford Unveils Refreshed F-150 Lineup with Hybrid Pricing Surprise Ford has taken the wraps off its mid-life refresh for the ever-popular F-150 pickup truck, introducing several noteworthy changes. The updated F-150 range boasts standard LED lighting, a redesigned grille, fresh wheel designs, and the inclusion of standard Sync 4 infotainment across all models. One of the standout alterations is the replacement of the naturally aspirated 3.3-liter V6 engine as the base option. In its place, Ford has introduced a turbocharged 2.7-liter V6 EcoBoost engine. However, the most intriguing development is the pricing strategy for the hybrid 3.5-liter V6 PowerBoost engine, which now comes at no additional cost compared to the best-selling turbocharged 3.5-liter V6 EcoBoost engine. Andrew Fri...