Majority Of US Social Media Users Make Influencer-Inspired Online Purchases, According To New IZEA Study
–News Direct–
By James Blacker, Benzinga
In the rapidly evolving arena of e-commerce and social media influencing, understanding consumer behavior has become a strategic imperative. Influencer marketing pioneer IZEA Worldwide Inc. (NASDAQ: IZEA) released a new research report on Apr. 18 that examines the effectiveness of influencer marketing on purchasing behavior and its impact on products sold on Amazon.com (NASDAQ: AMZN).
Drawing insights from a survey of more than 1,200 American consumers, Influencers & Amazon 2024 reveals compelling statistics that paint a vivid picture of how influencers shape consumer decisions. The study found that 59% of all social media users in the U.S. have made a purchase after seeing it being used by an influencer, and an estimated 55% have made inf...