Beyond the Game Mark Bailey and Jobeth Bowers’ Newly Released Book is a Personal Branding Blueprint for Athletes
United States, 17th Oct 2026 – Personal branding expert Mark Bailey and trial lawyer Jobeth Bowers have released their book, The Athlete Brand Blueprint: Building So Retirement From The Field Isn’t Retirement From Life. Written for professional athletes, the book explains how to build a personal brand, grow an audience, and create business opportunities that continue long after their playing days are over.
Most professional athletes retire from competition long before they reach traditional retirement age. The Athlete Brand Blueprint examines what comes next and why athletes should begin preparing while they’re still playing. The authors explain how to stay connected with fans, build valuable business relationships, and use the recognition earned during an athletic career to pursue new in...
