New Study Unpacks Financial Motivation of Small Business Owners to be Financial Sustainability Over Growth
Mosongo Moukwa’s findings reshape perceptions of small business financial motivations.
Chapel Hill, NC — Best-selling author and business coach Mosongo Moukwa has unveiled findings from a new study showing that the financial motivation of the owner- managers of small businesses lies in survival and stability of the firm rather than growth. Conducted over the past two years amongst 60 small business owner-managers across the U.S., the findings offer a timely perspective on small business’ resilience, especially relevant amid current economic uncertainties. These small businesses had a minimum of 5 employees, with the largest employing 15.
“This research challenges the traditional economic assumptions that small business owners are solely driven by growth and profit maximization.” ...