Free vs Paid Press Release Distribution: When Saving Money Makes Sense, and When It Doesn’t
United States, 8th Oct 2026, – By Tin, Founder of growths | Last updated: October 2026
About the author: Tin leads Growths, a digital marketing agency in USA, that plans SEO, PR and content campaigns for businesses in USA, Europe and the Middle East. His team has distributed press releases through both free submission sites and paid newswire services for clients of all sizes.
“Can’t we just use the free sites?”
It’s the first question almost every startup client asks me, and it’s a fair one. Free press release sites exist, they publish your announcement, and they cost nothing. So why would anyone pay?
After running campaigns through both free and paid channels, my answer is: free distribution has a real place, but it solves a different problem from paid distribution. Knowing which problem...
